Basic Brands: CAVO

March 11, 2021

Depending on the day, self-care can mean different things. Some days self-care means de-cluttering, doing a mental health check in with ourselves, or even disconnecting from social media and work. Aromatherapy has always been incorporated in our routines and that's where we developed our interest in making candles.

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Basic Brands: Goodparts

March 04, 2021

Goodparts is a personal care brand creating products for the type of sex you want and ought to be having!

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Basic Brands: Noto Botanics

September 11, 2020

Gloria Noto, talks with us about the inspiration for Noto Botanics and ways the skincare industry can be more inclusive.

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Basic Space: Jay and Caroline

September 04, 2020

Get to know Jay and Caroline: students, designers, Youtube-content creators, and possibly the cutest couple ever? Read about how they care for themselves and each other, their thoughts on representation and inclusivity, and how they navigate heteronormative spaces as a couple.

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Everything you wanted to know about switching to natural deodorants!

September 03, 2020

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Basic Space: Chinelo

August 29, 2020

Chinelo talks creating space for herself, staying sane during quarantine, and navigating the Western beauty and wellness industries as a Nigerian woman.

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Basic Space: Cassidy

August 27, 2020

Cassidy (@cassidiaah) shares her experiences navigating wellness spaces as a plus-size Black woman, and reflects on checking in on herself, implementing boundaries, representation and accountability, and so much more.

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Basic Space: Sophia Hernandez

August 25, 2020

Read about Sophia Hernandez (@lilflameprincess): model, trans activist, and accidental influencer, and her unique experiences with implementing self-care and wellness into her life.

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Zero waste Iiving in Iowa City

August 24, 2020

Zero waste living tips and ideas with University of Iowa student, Jordan Levine.

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