Our Story

Basic Goods is a new retail marketplace that aims to connect all consumers to the best clean, sustainable, and inclusive brands for self and home. We understand that most spaces promoting health, wellness, and self-care aren’t truly spaces for everybody, which is why we’re committed to building a community that not only celebrates--but prioritizes--inclusivity.

Founded in 2020 by Midwest based entrepreneur and curator Simeon Talley, Basic Goods aims to make living a more sustainable and healthier life accessible to all. You can shop with us online or at our very first brick and mortar store located in Downtown Iowa City.